What Is Inbound Marketing? | How to Create a Powerful Strategy?

The strategy of building and delivering solutions that are aimed at having a positive impact on both people and your business is called Inbound Marketing.

This marketing strategy includes various mediums and content types for luring customers to your website. The work does not stop after having brought the people to the website. They need to be provided with constant services and support. Attract people, engage them with the website and delight them with the services.

Now, let us look at the strategy for carrying out Inbound Marketing efficiently. Every strategy follows the basic – Stranger à Visitor à Lead à Customer à Promoter. Let us look at the basic elements that will be a part of any kind of strategy that you plan for Inbound Marketing.

SEO

You might feel like the SEO tactic is a waste of time as it is difficult to achieve. But, that is incorrect. SEO is the only way to improve your organic placement in search results. And, you must know the importance of position in SERP; that is the decider of whether your page will be visited often or not. As a part of Search Engine Optimization, you need to think of the code, keywords, structure of website, link-building, etc. It can certainly get too complicated to achieve all the standards, but that is the test of your patience. Begin small and move forward gradually. Start with identifying important keywords for your website that have high search volume. Thereafter, you can begin with structuring the website, then, begin thinking about link-building sources, and so on so forth. You cannot succeed if you cannot be found on the internet. Hence, invest some resources behind readying your website as per SEO standards. It is one of the most important parts of Inbound Marketing. There are plenty of free tools available online for this matter, so, use them.

 Pay Per Click

This might leave you in a doubt that as PPC includes paid advertisements, they cannot be a part of the Inbound Marketing strategy. Well, the PPC ads are only shown when the user is religiously searching on the search engine about a related topic. So, the ads are not going to hinder their activity, rather it is going to help them in finding what they want faster. So, in a way, PPC can be a part of the Inbound Marketing strategy as the ads match with the intent of users’ search query.

Now, you might wonder why you should pay for appearing on the top of SERP when you can do the same by using the previous strategy. Contrary to SEO, here, you have the control on the rank as you have paid for it. Even the smallest change can affect your organic SEO rank and bring you south. This risk can be eliminated with PPC. You will have to make some adjustments in your budget for marketing, perhaps. But, it will be reflected in your profit too. In conclusion, you cannot completely rely on only one of the two. You should work for both SEO and PPC.

     Content Marketing

Would it be okay if you invite guests and show no sign of hospitality? Similar is the situation with users you attract to your website. You have people coming t your website; thanks to SEO and PPC. Now, you need something on the website to engage them; content. Content is wrongly thought to be the only aspect of Inbound Marketing. Well, it is not the only one but definitely a crucial one. Using this content you will be able to convert the visitors into leads. Keep the content fresh and updated to solve their doubts beforehand. There are several ways of Content Marketing. To start with, you can create blogs. A good blog is one of the most effective ways of marketing. Apart from that, you can even create some guides, eBooks, brochures, or some other content that can be downloaded. Moreover, you can also gather feedback and reviews from users and post them as a trust-building exercise. And above all, create a time-table about when to post what content. This will ensure that you are never too much disconnected as well as never more connected than needed. 

      Social Media

Now, you have created awesome content on your website. What good is it if people do not know about it? This is where you can resort to a social media platform for marketing. Creating content was only one step closer to the goal; you have not reached there yet. You can get closer again using social media. The promotion of content on social media will improve your organic rank by increasing the number of visitors; if it is somehow not achieved even by using SEO and PPC. There are many social media sites and people are unequally active on multiple platforms. You need to figure out which platform would be the most beneficial for your business. This can be done by a demographic survey about what kind of people engage on which social media site.

Once that you have decided on the platform, create some creative and catchy posts about your website’s content. Use appropriate hashtags to reach your audience. And, most importantly, keep your eyes and ears open. Analyze which posts are doing better than others and create future posts keeping that in mind.

      

         Landing Pages

Landing pages are the most important pages as they have a huge impact on the conversion rate. They will leave your first impression on the visitors’ minds and you do not want that to be bad. People are prone to leave the website if the landing page does not appeal to them. A landing page can be a product page, subscription form page, or some other form page, some blog, etc. To not jeopardize the chance of getting leads from the visitors, you have to make sure that the page is top-notch. The content on the page should be relevant to your business as well as the ad you posted (call-to-action). Design the landing page keeping in mind the goals you want to achieve through it. That will help you focus and not derail from the track of creating relevant and effective content. Before everything else, make sure that the design the best thing about your landing page. After landing there, it is the foremost criterion of judgment for the visitors. So, it should be the best you can do. Pour in all your creativity in the design of your landing page.

Conclusion

Now, we have learned Inbound Marketing as well as seen the basic elements of Inbound Marketing. It is time for you to apply them to your website and enjoy the benefits it will bring to your business. Remember, ‘Remarketing’ is also a part of Inbound Marketing. Use this technique to cookie your visitors and follow them through their journey on the internet and show up only when it appears beneficial to both of you. This will help you convert the past visitors who didn’t convert before for some reason. These techniques provide a solid architecture for Inbound Marketing.