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Advertisements have become a boon with the advent of the internet. There are many channels for the promotion of your business; be it of any scale. Both Google Ads and Facebook ads excel in concerting your business and give amazing results when it comes to online marketing. Moreover, these two platforms dominate the online marketing industry. They are often considered as tough competitors of each other. Hence, when you are considering options for online marketing platforms, you are bound to get dubious between these two. You might even consider investing partly on both platforms. Well, do not burden yourself with over-thinking, and let us help you with your decision. Let us look at some of the main differences between Google Ads and Facebook Ads which will prove to be helpful to you in deciding the platform for your business ads. 1.       Online Marketing Budget Both Google Ads and Facebook Ads require some budget. It has been observed that Google Ads are way costlier than Fa

The strategy of building and delivering solutions that are aimed at having a positive impact on both people and your business is called Inbound Marketing. This marketing strategy includes various mediums and content types for luring customers to your website. The work does not stop after having brought the people to the website. They need to be provided with constant services and support. Attract people, engage them with the website and delight them with the services. Now, let us look at the strategy for carrying out Inbound Marketing efficiently. Every strategy follows the basic – Stranger à Visitor à Lead à Customer à Promoter. Let us look at the basic elements that will be a part of any kind of strategy that you plan for Inbound Marketing. SEO You might feel like the SEO tactic is a waste of time as it is difficult to achieve. But, that is incorrect. SEO is the only way to improve your organic placement in search results. And, you must know the importance of pos