Tecocraft -app & web development services

Advertising on the internet is a great way to reach a bundle of audience that you would not have otherwise. Paid search and social media ads have become popular over the years and are now great tools for any business’ search marketing efforts. Many small-scale to large companies are taking advantage of them. Few people think of them as opposites or competitors. Actually, they are separate entities that do different things. So, which one is better and which one should you use? Find out in this article. PPC (Pay per Click) or Paid Search:   Before you start any Google (or Bing) ads, it is important to have a landing page optimized for conversions. Don’t point your ad to your homepage, it should point to a page that has a buy now button or leads a prospect to contact you quickly. It works on the principle of Return on Investment   (ROI). So if the website is optimized for it, you get better conversions. Google (or Bing) ads have an excellent   keywordplann...

Are you looking forward to developing a mobile application?   Do you wish your mobile application to be in the top-rated list? If your answer is yes, then pause for a moment and think on the checklist needed to do so. And if you haven’t made it yet, don’t worry. Here’s one such checklist to count on. Following are the tips which will help you develop a top-quality mobile application: 1. Choosing the right Platform Selecting a right platform for mobile application is the key to its effectiveness. Many times, developers favor a platform more in comparison to other. Ideally, they need to understand the unique features provided by each platform before targeting it. One must be aware of the similarities and dissimilarities of several platforms to make their effective use.  Accessibility is also a factor that needs to be considered while targeting the platforms. The end user or the client may require implementing another version of their application. Selecting a corr...